2. Clarity of Purpose:

Good communication never ‘happens’, but is a result of careful and systematic planning. All communication begins with a message. The message should be as clear as possible. The principle of clarity implies clarity of thought and clarity of expression.

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Clarity of thought means that the sender must be clear about what, why, when, to whom and how he wants to communicate. Clarity of expression means that the sender must encode the message with appropriate words so that the message is understood by the receiver.

3. Use of Feedback:

Communication is complete only when the receiver understood the message. Whether he has understood the message or evident from the feed back received from him. Feedback is thus an important element of communication.

It should be used carefully in planning and executing communication. In face to face communication it is easy to get feedback. In all other cases the sender should ask questions, request reply and encourage the sender to send in feed back.

4. Listening:

Communication is the joint responsibility of the sender and receiver. Active listening is essential for success in communication. Communication cannot be effective without proper listening.

The receiver should be attentive and receptive because poor listening defeats the very purpose of communication. For complete success of communication participative listening is essential.

5. Controlling of Emotions:

Self control is essential in effective communication. The communicator should be impartial while encoding and sending messages.

He should not allow his emotions, attitudes or bias to distort the message. Similarly the receiver should receive the message without allowing emotion and prejudices to distort the message.